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Initial research centered on logotype, branding, type system, packaging types, and more. It also included research into physically making a unique plant holder as part of the deliverables.
Logo and identity system were further refined and packaging went through multiple iterations. Additionally, there was key development on the physical plant holder.
The final result was Bud, a gardening company catering to beginners.
The overall visual identity communicates to consumers that Bud is a friendly, approachable company offering direct, easy-to-understand products.
The final packaging emphasizes this focus through its application of Bud’s branding. Overall, it makes propagating plants seem easy and enjoyable for any level of gardener.
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